How to find targeted keywords your audience is actually typing into Google

Feedback is important to success. You can get far without it, but at some point, you'll seek insights and new ideas from your readers and customers. But have you ever tried to get SEO feedback? As weird as it sounds, it is possible. You can learn what people are literally typing into search engines using an age-old technique: asking them.

We're going to ask the reader by building a very simple form they can fill out to easily send us what we are seeking.

Don't forget about privacy.

We're building a form. This means people will submit text to you. You could ask for all sorts of things in a form, but you need to be aware of privacy laws worldwide (such as GDPR). For this guide, I only ask for some text, no personal information, and store no additional information (like IP address or geolocation).

Think about this when you're building your form too. I know it's tempting to add more to the form to get even more information. Fight that urge.

Collect the keywords people actually type into Google

Now we're starting to get into the real actionable part of this guide. If you've made it all the way down to here, you're probably wondering what the heck is this SEO insight we're going to somehow magically get with this technique?

Well, here's an example of what you need to build. It's FluentForms + GenerateBlocks (but you can use any forms plugin you're comfortable with).

See what I mean? You ask your readers a simple question, "what would you type into Google?" with some framing. I like to frame it based on the article topic. In this case, right here in this article, it's about finding the real keywords people type into Google.

Build the form and then sprinkle it throughout your site where it makes sense. Wrap it in a GenerateBlocks container so you can make it look nice too.

Yea, there's not much to it -- very simple. One text field and a submit button.

Once you start getting some feedback from people and discover the keywords they would type into Google, you need to use them. This is where Frase enters the party.

If you follow along in the video, here's the CSS code you can copy for the inline form style.

.fluent_form_FF_ID {
     position: relative;
 }
 .fluent_form_FF_ID .top_merged.ff_submit_btn_wrapper {
     position: absolute;
     top: 5px;
     right: 5px;
 }
 .fluent_form_FF_ID .extra_spaced {
     padding: 12px 15px !important;
 }

Win SERP rankings and defeat your competition.

Now you sit back and watch your articles climb in the ranks. Of course, there are a ton of factors to ranking, so I can't guarantee results -- but the quality of your article probably won't be the reason your article doesn't rank at the top.

It'll be other things like domain maturity, lack of interaction, backlinks, or just the articles are too new and haven't fully "baked" in Google's rankings yet. 

Be patient. Use the time to work on the next article or whatever else you need to get done in your business. Take joy in knowing that your competitors probably aren't doing this, and you have the advantage.

And always remember you're writing your article for someone; give them what they want.

Smile. It's fun. 😉

Repeat whenever it makes sense.

As your articles rank better, you'll get more traffic. With more traffic, you'll probably see more feedback as readers see your form and deliver more insights to you over time.

The terms will often be similar or the same, but sometimes you'll be pleasantly surprised with something new to think about. That's when you go back to Frase, import your article again, and optimize it for the new search term you got -- as long as it makes sense for the article.