Fill in the Content Gaps and SEO Optimize Using Frase

Optimizing your article for search engines couldn't be any easier -- with the help of Frase. While there is a deep rabbit hole you could fall down when it comes to SEO, Frase will keep the important parts simple -- saving you loads of time.

That means making sure your article meets the intent of the search term you're targeting, references the topics Google wants in that term, and your article compares favorably to the competition currently winning the SERPS for the term.

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Fill the content gaps

When I say content gaps, I mean you may have some information missing in your article compared to what your competition has in theirs — and Google expects to see it for a given query. We have to find and fill these gaps before we publish the article so it can potentially rank for our topic in Google.

The good news is Frase makes this real easy. When copying your first draft into Frase, paste it into the "my content" tab. Wait a few moments for Frase to work its magic. Then review the topics tab.

You'll see a topic score. Anything less than 100% means you're missing topic keywords compared to your competition. The default competition are the top 20 search results for the given query you are targeting.

Aim for 100% topic score

Of course, you want to hit 100% on the topic score, but often that just isn't possible. Some of the topics Frase has found don't fit well with your article. That's okay. Just massage the article, adding in the content to fill the gaps in a non-spammy way — always focus on being of service to your reader.

Once your topic score is as high as you can reasonably make it, your article is almost done. One thing I like to add is a quote from a source related to the topic. This is where the "related" tab in Frase comes in handy.

On the related tab, find an article that is a great read for your reader. Click the "process link" button, and Frase will gather some research from that article. From there, you can review what it found and click on a paragraph to insert it into your article with citations done for you.

Beat the average article stats

There is one more thing to look at before you consider the rough draft of your article done. On the "top results" tab in Frase, under overview, check the average stats, make sure your article has more words than the average.

You might also consider checking the sources to see what the highest word count is and look to beat that. Gauge that for yourself. Word count doesn't necessarily correlate with ranking well, but if you're finding it hard to outrank their article you may wish to increase yours (based on the topics Frase gives you).

Also, note the number of links and images. You'll use this later when publishing your article -- where you'll want to have at least that many images and links in your article too.