BAB Template

This template will help you use the Before After Bridge (BAB) copywriting model -- useful for showing the potential customer what their life could be like if they purchase your product/service. Enter your product/service description and copy the template into your favorite free-form AI writing tool.


Write a BAB about Birdie is our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, a stunning award-winning design that looks great in any yard, and a durable toughness to last the ages. And our patented squirrel-proof design will keep your bird feed safe from these witty critters.

Before: You love watching birds in your backyard, but you're tired of wasting money on birdseed that gets eaten by squirrels.

After: Imagine a feeder that lets you watch birds up close and personal from the comfort of your home or office. Birdie is an ultra-HD camera disguised as a feeder with a 360-degree view so you can see all the action at once. And since it's wireless, there are no wires to trip over or get tangled in when you move around.

Bridge: With Birdie, enjoy beautiful HD videos and photos of your favorite backyard birds without worrying about feeding them! Our patented design keeps seeds safe from pesky critters like squirrels while letting everyone else eat their fill.

Write a BAB for