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Are You a Marketer? How AI Can Help You Create Better Product Copy Faster.

  • In today's era of technology, consumers expect the highest quality products. To deliver, many brands need their marketing teams to remain agile and creatively improve campaigns.
  • This is where Artificial Intelligence (AI) can help marketers streamline their process.
  • With AI, marketers can now create more effective copy without sacrificing creativity or employee hours; across multiple products and services quickly.

Are you ready to augment your copywriting workflow with AI? Let's take a look at how you can use ShortlyAI to elevate your copywriting efforts. First, I'll discuss what artificial intelligence will help you with and then dive into how to use ShortlyAI for this.

And I'm not going to tell you ShortlyAI is the best AI copywriting app on the market, with a fantastic price — I'll let you form your own opinion from what you're about to see.

Let's go.

AI Will Help you Create Fresh Content From Scratch in Minutes

As a copywriter in the modern marketing landscape, you're required to create as much content as possible in a short amount of time. These blogs and other pieces of content are like mini-sales pitches, trying to convert the reader into someone who wants to buy your products and services.

But you can't just create content quickly. It has to covert too. Your business isn't helped with "content." Fast, effective, converting content is needed. This is where you can combine your marketing prowess with AI to write fast and effective content in minutes.

Let's go through how you might work with ShortlyAI to produce your product descriptions, marketing copy, feature benefits, AIDA, BAB, PAS, ad copy, unique value propositions, landing page copy, and more — all in one screen.

Start With a Basic Description of Your Products and Services

Here's the easy part. Write a 10-25 word description of your product or service. This will be used to "seed" the AI and allow it to write for you.

Note: Before we continue, I want to frame something for you. Imagine the AI is your copywriting assistant, someone on the team helping you out. And you make requests to them in natural language.

For this guide, here's the product description I'll start with:

"Birdie, our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!"

The important part is Shortly doesn't know what your product is. So if it has a name, for instance, "Birdie," then use the name and then provide a quick description of it.

Now is when the magic begins.

Turn the Basic Description Into a Full Description

Before we start creating other things like ad copy, PAS, etc., we need to turn that basic description into a full description of your product; this is something Shortly will help you with — but you will need to edit some to make it perfectly fit your needs.

Let me show you.

Birdie, our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!

/instruct [write a product description for the above]

Results: "If you have a passion for animal life and find yourself frequently in nature or want to capture the beauty of the outside world as it moves about your backyard, Birdie is the perfect product for you."

Then we add back in our own description to make it into:

"If you have a passion for animal life and find yourself frequently in nature, or want to capture the beauty of the outside world as it moves about your backyard, Birdie is the perfect product for you. Birdie, our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!"

Here is where you should review the content and make some changes to bring it into your "voice" and focus it better on your product. Because this will drastically improve the quality of content, you get from here on.

So after some editing, here's what we have before we move on:

"If you have a passion for bird watching and find yourself frequently in nature, or want to capture the beauty of the bird world as it happens in your backyard, Birdie is the perfect product for you. Birdie is our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!"

Wait… I don't like the word "happens" here. Let's see if Shortly can give us a better word to use.

Use Shortly to Find Synonyms

/instruct [give me some synonyms for the word "happens"]

Results: "A few synonyms for 'happens' are: occur, transpire, happenings."

Alright, for the sake of time, let's use "transpire" and move on.

Using AI to Map Product Features to Benefits

One of the most important skills a good copywriter has is turning a product's features into emotional benefits for their potential clients and customers. Here is another place Shortly can help you create feature benefits fast.

If you have a passion for bird watching and find yourself frequently in nature, or want to capture the beauty of the bird world as it transpires in your backyard, Birdie is the perfect product for you. Birdie is our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!

/instruct [write some feature-benefits for the above]

Results:

  • You'll never miss a moment with our ultra-HD camera.
  • No more squabbles over who gets to feed the birds first because you can watch them all from your phone or tablet!
  • You'll feel like you're right there in the backyard watching and feeding your favorite birds.
  • The design will make it an attractive addition to any garden and give you bragging rights among friends.

Not bad. Don't forget to tweak it to meet your demanding needs. The AI is good, but it isn't perfect, and you should always make adjustments as you go.

Now let's get some marketing copy ideas we might use to expand our thinking about the product.

Using AI to Create Marketing Ideas

This is an interesting one. Sometimes we get hyper-focused on our product and forget to look around a bit — explore other avenues, so to speak. Shortly will help by throwing out there some marketing copy.

If you have a passion for bird watching and find yourself frequently in nature, or want to capture the beauty of the bird world as it transpires in your backyard, Birdie is the perfect product for you. Birdie is our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!

/instruct [write some marketing copy for the above]

Results:

  • Birdie is the next generation of bird feeder, featuring a camera and beautiful design
  • Birds love it because it's so easy to use! It's squirrel proof too!
  • Use our app to watch your backyard birds from afar
  • Get up close to start seeing the birds in more detail
  • Our AI even characterizes each bird who stops by!

Oh, interesting… I hadn't even mentioned anything about AI characterizing the birds. That's neat… let's assume that really is a part of the features (or perhaps it should be). We've now got a list of content we can use in flyers, ads, brochures, emails, landing pages, etc.

But we need more, don't we? Let's do a PAS (Problem Agitate Solve) for our product next.

Using AI to Create PAS Copy for Your Product

PAS is copy used to attract potential customers by showing you understand their problem and how to solve it. It's a tried and true copy method — and one Shortly can help you with.

If you have a passion for bird watching and find yourself frequently in nature, or want to capture the beauty of the bird world as it transpires in your backyard, Birdie is the perfect product for you. Birdie is our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!

/instruct [write a PAS for the above]

Results:

P: Sometimes you have to leave the house, but you still want to be able to watch your favorite bird friends.

A: Maybe you need a backyard bird feeder so you can watch your favorite birds and their antics whenever and wherever, or maybe it's a gift for someone who has always dreamed of watching birds in nature but doesn't have the option.

S: Birdie is perfect for any person who loves bird watching. It features a 360-degree ultra-HD camera that lets you broadcast live streams directly on your phone or tablet, as well as an award-winning design that looks great in any backyard and is squirrel-proof!

Excellent! This does a good job piquing someone's interest, I think. How about we create some unique value propositions next.

Using AI to Create Unique Value Propositions for Your Products

A Unique Value Proposition (UVP), sometimes also referred to as Unique Selling Proposition (USP), is a method of showcasing what makes your product unique and why the customer should care.

And of course, Shortly can help take this task from potentially hours of work to minutes. Here's how.

If you have a passion for bird watching and find yourself frequently in nature, or want to capture the beauty of the bird world as it transpires in your backyard, Birdie is the perfect product for you. Birdie is our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!

/instruct [write a unique value proposition for the above]

Results:

  • The feeder with HD camera for a bird's-eye view of your backyard.
  • Never miss a moment of live-action with the world's first 1080p HD bird feeding station.
  • Watch birds on your phone in real-time with our revolutionary 360-degree ultra-HD camera.
  • Birdie has an anti-squirrel cage that will keep those little bushy-tailed creatures from stealing all your feed.
  • Get the feeder that feeds your curiosity in HD.
  • We're reinventing bird feeder technology with the first-ever HD camera in a feeding station.
  • Watch your backyard while you're away.
  • Birdie is the ultimate backyard bird feeder experience.

This time I ran the command a few times to come up with a longer list. That's another benefit of Shortly — you can run and re-run these commands as much as you need to get what you want.

How about we create some ad copy for our product now?

Using AI to Create Ad Copy for Your Products

Perhaps ad copy is the holy grail of any marketing campaign. Creating effective ad copy is an art in and of itself. Combine your expertise with the serendipity you can find with ShortlyAI to quickly come up with incredible ad copy.

If you have a passion for bird watching and find yourself frequently in nature, or want to capture the beauty of the bird world as it transpires in your backyard, Birdie is the perfect product for you. Birdie is our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!

/instruct [write some ad copy for the above]

Results:

  • Birdie is the next generation of bird feeder, featuring a camera and beautiful design
  • Birds love it because it's so easy to use! It's squirrel proof too!
  • Use our app to watch your backyard birds from afar
  • Get up close to start seeing more detail. See how every individual feather changes colors throughout the day
  • Our flowerpot style is perfect for any garden

Now edit, tweak, and make it your own. Merge your copywriting superpowers with the AI and create the best ad copy you can.

There one more thing I want to show you.

Using AI to Come Up With Questions About Your Product

Now, this is truly next-level stuff here. Frequently asked question pages often close the sale of your products and services by solving some limiting beliefs a potential client might have — even if they aren't completely aware of it.

ShortlyAI has an amazing ability to create questions for your product that I think you will find surprising. Check this out.

If you have a passion for bird watching and find yourself frequently in nature, or want to capture the beauty of the bird world as it transpires in your backyard, Birdie is the perfect product for you. Birdie is our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!

/instruct [create some questions for the above]

Results:

  • What is a Birdie?
  • Why should I buy Birdie?
  • When is the right time to use your Birdie?
  • How much does a Birdie feeder cost?
  • Was there any input from bird watchers in the development of this product?
  • What features does the Birdie feeder have?
  • Would you recommend this to someone interested in bird watching?
  • Why did you make it so squirrel-proof?
  • What makes it award-winning?
  • Do you have a logo or image for the Birdie packaging?
  • How did you come up with this idea?

As you can see, these are some outstanding questions. Answer all of these, and there's a great chance your customers will be impressed (and convert).

Alright, that's enough copy; for now, let's recap.

What Makes ShortlyAI Special for Copywriters?

ShortlyAI's amazingly flexible interface means you're able to create all this copy on one screen. No jumping around between forms. No flipping pages. It's all right in front of you.

It also scales really well. You could create your own "templates" for each project you're working on — and run them through ShortlyAI to work really fast. It's the tech that augments agencies.

You're not saying goodby to writers. Instead, you're shifting responsibility from purely writing to writing and editing — augmenting your marketing tools to create the types of content your sites and business needs.

What Do You Think? Is ShortlyAI a Contender for Best AI Writing App?

As a tool, I think you can see ShortlyAI is fast, flexible, and actually easy to use once you get past the blank slate canvas you see first. Whether you're writing an email, article, marketing copy, blog posts for your content marketing efforts… ShortlyAI can help.

Check out my ShortlyAI Compendium to discover more ways ShortlyAI can help you write quality content faster.

So I'm honestly curious, do you think ShortlyAI could be your best new tool for copywriting?

Dear reader, if you purchase Shortly using the button above, Shortly will give me a small commission to help support the AI Content Dojo — at no extra cost to you. Thank you! 🙏