Are You a Marketer? How AI Can Help You Create Better Product Copy Faster.

• In today's era of technology, consumers expect the highest quality products. To deliver, many brands need their marketing teams to remain agile and creatively improve campaigns.
• This is where Artificial Intelligence (AI) can help marketers streamline their process.
• With AI, marketers can now create more effective copy without sacrificing creativity or employee hours; across multiple products and services quickly.

Are you ready to augment your copywriting workflow with AI? Let's take a look at how you can use ShortlyAI to elevate your copywriting efforts. First, I'll discuss what artificial intelligence will help you with and then dive into how to use ShortlyAI for this.

Let's go.

Start With a Basic Description of Your Products and Services

Here's the easy part. Write a 10-25 word description of your product or service. This will be used to "seed" the AI and allow it to write for you.

Note: Before we continue, I want to frame something for you. Imagine the AI is your copywriting assistant, someone on the team helping you out. And you make requests to them in natural language.

For this guide, here's the product description I'll start with:

"Birdie, our revolutionary new backyard bird feeder with a 360-degree ultra-HD camera, attractive award-winning design, and is even squirrel-proof!"

The important part is Shortly doesn't know what your product is. So if it has a name, for instance, "Birdie," then use the name and then provide a quick description of it.

Now is when the magic begins.

Use Shortly to Find Synonyms

Results: "A few synonyms for 'happens' are: occur, transpire, happenings."

Alright, for the sake of time, let's use "transpire" and move on.

Using AI to Create Marketing Ideas

This is an interesting one. Sometimes we get hyper-focused on our product and forget to look around a bit — explore other avenues, so to speak. Shortly will help by throwing out there some marketing copy.

Results:

• Birdie is the next generation of bird feeder, featuring a camera and beautiful design
• Birds love it because it's so easy to use! It's squirrel proof too!
• Use our app to watch your backyard birds from afar
• Get up close to start seeing the birds in more detail
• Our AI even characterizes each bird who stops by!

Oh, interesting… I hadn't even mentioned anything about AI characterizing the birds. That's neat… let's assume that really is a part of the features (or perhaps it should be). We've now got a list of content we can use in flyers, ads, brochures, emails, landing pages, etc.

But we need more, don't we? Let's do a PAS (Problem Agitate Solve) for our product next.

Using AI to Create Unique Value Propositions for Your Products

A Unique Value Proposition (UVP), sometimes also referred to as Unique Selling Proposition (USP), is a method of showcasing what makes your product unique and why the customer should care.

And of course, Shortly can help take this task from potentially hours of work to minutes. Here's how.

Results:

• The feeder with HD camera for a bird's-eye view of your backyard.
• Never miss a moment of live-action with the world's first 1080p HD bird feeding station.
• Watch birds on your phone in real-time with our revolutionary 360-degree ultra-HD camera.
• Birdie has an anti-squirrel cage that will keep those little bushy-tailed creatures from stealing all your feed.
• Get the feeder that feeds your curiosity in HD.
• We're reinventing bird feeder technology with the first-ever HD camera in a feeding station.
• Watch your backyard while you're away.
• Birdie is the ultimate backyard bird feeder experience.

This time I ran the command a few times to come up with a longer list. That's another benefit of Shortly — you can run and re-run these commands as much as you need to get what you want.

How about we create some ad copy for our product now?

Using AI to Come Up With Questions About Your Product

Now, this is truly next-level stuff here. Frequently asked question pages often close the sale of your products and services by solving some limiting beliefs a potential client might have — even if they aren't completely aware of it.

ShortlyAI has an amazing ability to create questions for your product that I think you will find surprising. Check this out.

Results:

• What is a Birdie?
• Why should I buy Birdie?
• When is the right time to use your Birdie?
• How much does a Birdie feeder cost?
• Was there any input from bird watchers in the development of this product?
• What features does the Birdie feeder have?
• Would you recommend this to someone interested in bird watching?
• Why did you make it so squirrel-proof?
• What makes it award-winning?
• Do you have a logo or image for the Birdie packaging?
• How did you come up with this idea?

As you can see, these are some outstanding questions. Answer all of these, and there's a great chance your customers will be impressed (and convert).

Alright, that's enough copy; for now, let's recap.

What Makes ShortlyAI Special for Copywriters?

ShortlyAI's amazingly flexible interface means you're able to create all this copy on one screen. No jumping around between forms. No flipping pages. It's all right in front of you.

It also scales really well. You could create your own "templates" for each project you're working on — and run them through ShortlyAI to work really fast. It's the tech that augments agencies.

You're not saying goodby to writers. Instead, you're shifting responsibility from purely writing to writing and editing — augmenting your marketing tools to create the types of content your sites and business needs.