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How to Use AI to Create Semi-Optimized SEO Content

As technology develops and AI breaks new ground, we can take advantage of it to greatly increase our writing efficiency. But not only do we need to write fast to stay competitive, but we need it to answer the reader's intent, and also be found in Google too.

Normally SEO optimization would be a task completed mostly after the writing has been done; in this guide, we'll explore how we might use AI to create SEO-optimized content. Or, at the very least, better optimized than we had in the past (saving us time in the SEO step).

Shortly's Granular Controls

We're going to take advantage of Shortly's new granular keyword controls combined with Frase's excellent research capabilities. In case you hadn't seen them yet, Shortly introduced the ability to add some weight to certain words when asking the AI to write for you.

For instance, /instruct [please explain how to season a cast iron skillet +++traditional]

This +++ means you really want the word "traditional" to appear in the output. That doesn't mean it will, but the chances are significantly increased. The opposite is true too.

/instruct [please explain how to season a cast-iron skillet ---soap]

Here the --- means the word "soap" will not appear in the output. If you'd only like to suggest the word doesn't appear, use -- instead.

-- or ++ is a suggestion to use the word
--- or +++ is the word that will not be used, or strongly suggested it should appear

I think you can probably guess where this is headed next.

Find Highly Relevant Keywords

Now we jump over into Frase to take advantage of their AI to find highly related keywords for our topic. The coolest part is they make this so easy.

  1. Log into Frase
  2. Create a new document using your topic ("cast iron skillet" in this example)
  3. Check the "topic score" tab for related words
    3b. Use the long tail first, then top topics

When picking the keywords, ::try to pick ones that you can imagine the AI can actually use in the output:: of your request. This is hard to explain, but over time you'll see what I mean. Some keyword combinations will throw the AI for a loop.

With our list of related keywords, we head back over into Shortly.

Use the Relevant Keywords to Feed the AI

I told you -- you probably knew where this was going a mile back. Here's all you do now:

/instruct [please explain how to season a cast-iron skillet +++related +++keywords]

Notice I used two +++'s? That's what you would do for the long-tail keywords because they have a space between them. And now, when you run the command, you get back something like this:

/instruct [please explain how to season a cast-iron skillet +++nonstick +++surface]

"Would you like a non-stick surface? Cast iron has that surface and is one of few nonstick surface options around. All it takes to season and restore the surface is to use the stove, oven, or BBQ grill — depending on your preference.

Start by getting a clean cast iron skillet and dry frying in it with cooking oil. This can be any type of cooking oil, including butter, vegetable oils, lard, or bacon fat if you're feeling strong. The goal is to coat it evenly with a fat layer that will provide nonstick properties for years to come.

One must be careful not to let any excess grease splatter outside the pan so that they get down into high-heat areas where they…"

Not Perfectly Optimized

Of course, this will only get you part of the way there, but it's better than nothing. Once you're done writing, you'll want to copy it over into Frase to try for a 100% topic score (you don't have to attain it, just as close as you can).

And honestly, if you've focused on the reader's intent and delivered exactly what they need from your writing -- this small bit of SEO optimization is all you need. All you do next is edit and publish, but that's for another guide.

Potentially Better AI Results

No AI Content Dojo guide would be complete without pointing out some extra synergies you might not have expected. When using these topic-rich keywords in your AI requests, you're not only improving the chances of the results being more SEO optimized -- but AI-written text will likely be of higher quality too!

This is because when supplying information to the AI the added context gives it better clues — guiding it toward producing something more relevant to the topic and thus more likely to match your expectation. You get both better content and SEO optimized to a degree.

Win-win right?


Hopefully, you've learned about a smart way to use the ---+++ controls in Shortly to achieve a more SEO optimized result. Bonus tip -- when you're running these commands or simply asking the AI to write for you, pay attention to the inputs being used. If they are vague or don't provide enough context, then you should spruce them up.

What better way to spruce them up than to use topic-rich keywords from Frase?