GPT-3 AI Writing for Marketers: Creating Ad Copy with AI

Marketers! I know you need copy; lots of copy. Writing is likely to slowest, most expensive time spent in your business and you want to squeeze that last micro-percent of conversion rate out of your websites. You love to automate anything you can, but writing is still either done manually or through a mix of writing services collaborating in Google Docs.

Let's use AI instead; ShortlyAI to be precise because it's the best on the market today. It will bring you content writing superpowers. But at first glance, it appears to be a normal writing tool — how do you get ad copy out of it?

Other tools make you jump through a series of forms, guide you with prompts aimed at helping the AI write what you want. With ShortlyAI you simply ask.

The magic is in the context

Here is the secret sauce to this technique. The way ShortlyAI handles context is to start from the line where your cursor is and use everything above it. Note: context is what it uses to prompt the AI to return what you want.

In the video, you saw it in action, but this is what gives you the ability to create more and more and more… as much ad copy as you want by going back to the request at the top of the document.

You'll have to edit it for your needs

Sometimes the copy will turn out close to what you wanted, some not so much. I would say 90% of the time you'll need to make minor changes. This isn't a ShortlyAI thing... this across all the AI tools. It's just how things are right now in the AI space.

It's primarily because AI at this stage isn't good at connecting the dots between industries, and isn't particularly good with create use of the language. Something ad copy flexes.